In 1997, Toy store giant Toys 'R Us released its own line of toys aimed at infants and toddlers. Named after the store's mascot Geoffrey the Giraffe, Geoffrey's World contains figures of the famous giraffe and his multi-ethnic friends. This line is very similar to the Fisher Price Little People line which also features multi-ethnic friends (but no giraffe :-)).

Asian Girl Geoffrey's World line 1997, Geoffrey, Inc. Individual Figure This Asian girl comes in a set with a little blonde white girl, a brunette white boy, an African-American boy and Geoffrey. She can basically move her arms up and down and her head left and right. Her feet are attached and can only move together. I have to agree with the hilarious commentary from Peter Chen's Asian-American Action Figures Toys for Tots Page. He says: "I have to commend Toys R Us for focusing on the availability of multi-ethnic toys to meet the needs of all of their customers, but what's with all these ratios and percentages? I mean really, I am one who simply does NOT believe in percentage-based representation. If you're going to have a committee, and three of its members are going to be White, then you might as well just go out and get three Asian Americans, three Black Americans, three Latino/Latinas, and three Native Americans as well. Forget all this percentage-based crap. True representation is based on equality, not mere representation. And don't try to tell me that logistics prevent having equal representation. Believe me, if you can find three White Americans, you can just as easily find three of any other kind of Americans, plain and simple. And if you aren't going to go to the trouble with having equal representation, then you shouldn't go to the trouble of setting up a committee in the first place because all you're going to do is cause trouble in the long-run."

Wish List for Geoffrey's World The following are items I still need to complete the set. If you notice any other items that should be added, please e-mail me. None that I know of...

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